PEOPLE
(Excerpt from Page 69)

"The order of the 4 Ps is crucial. People come first for good reason: they are the single greatest asset in any organization. Ask any CEO of any company: staffing is the single biggest challenge to long-term success.

To put this another way, all organizations seeking sustained success must embrace a people-first culture. Reluctance to do so will almost certainly result in an inability to realize the full potential of the organization; quite possibly, it could result in the outright demise of the business."

PROCESS
(Excerpt from Page 89)

"Everything that happens inside an organization is tied to a process. If we closely examine the architecture of every discipline within an organization, we discover a series of complex systems, some formal and some ad hoc, that upon deconstruction reflect an orderly subsystem of processes—a subsystem comprising inputs and outputs. Comprehending this concept helps us understand the important fundamentals of leading an organization."

PARTNERS
(Excerpt from Page 105)

"Relationships are the only real currency that matters. Effective leaders must understand the power of this statement, and they must make the proper application of its teaching. For example, customers and vendors should be recognized for what they are: partners in the success of any organization. Sadly, the rapacious behavior found in the prevailing business culture today is destroying partnerships, not building them."

PERFORMANCE
(Excerpt from Page 125)

"Yes Profits! Properly equipped leaders want to serve people, but they also must perform for stakeholders."